Ari Eko Prasethio
My fourteen years of helping businesspeople clean up the two most broken things: non-productive ads, and CS who lost a potential buyer in the chat room.
Semaya was born from one conclusion I've come to over and over again: her ads are rarely the main problem. What leaked was the conversation afterward.
The first year of entering the world of Indonesian internet marketers.
Areas I deal with constantly: ads, and CS conversations.
My copywriting teacher is my reference, and I teach it again.
The conclusion that eventually became Semaya.
I learned from selling myself first, not from theory.
The order is important. Every conclusion on this page came after I was wrong first, then corrected it in someone else's effort.
Log in as a seller, not as a consultant
I started from the most uncomfortable side: selling my own products with my own money. At that point I learned something no class taught me — that crowded ads don't mean money coming in.
Advertising becomes a skill, then a service
Businesspeople started asking for help. I tidy up their targeting, scripts, and pages. The numbers are improving — more incoming chats, lower cost per chat.
Chat came in a lot. The sales are still like that.
I opened the client's chat history, and found the same pattern almost everywhere: the potential buyer asked, answered, then disappeared. No one caught up with him. No one knew he ever existed.
The listing is correct. The leaked one is in the chat room.
Focus on moving to CS, not ads
I started training the client's CS team: how to open, how to dig, how to close, and most often missed — how to catch up with people who haven't answered without sounding catchy.
Training alone is not enough
The team I coached was good for the first three months. Then the person changes, and everything goes back to the beginning. That knowledge never stays in his company — it stays in the head of the one who leaves.
That's why I built Semaya. Not so that your CS is smart, but so that your company does not forget.
Three things I bring to every accompaniment.
While installing the system, these three things make the system work.
A script that your CS can use tomorrow morning. My top three references are below.
Closing a sale in a chat room is different from closing on the phone or face-to-face. The rules themselves.
The cheapest asset you have is already in the database. It usually hasn't been touched.
I don't make up my own methods.
These three people have written it down better than I can do. It's my job to translate that into an Indonesian WhatsApp chat room — because that's where your sales actually happen.
If your bid is weak, a script as good as any doesn't help. It's not the sentence that gets fixed first — it's what you offer, and how little the buyer risks.
The best manuscripts are not written — they are collected. Listen to the customer explain the problem, then use the exact sentence. What sells is not your words, but their own reversed words.
One message doesn't sell anything. What sells is the order — from strangers, to people ready to buy again. And it's the story that carries it, not the list of hallmarks.
All three write for the English-speaking market, with emails and sales pages. In Indonesia, the purchase decision takes place in the chat room — and there the long script does not apply. That's the part I do myself.
Chat is not a slower phone.
On your phone hold people's attention until it's done. In chat, shoppers can leave at any time — and usually leave without notifying.
So the rules are different. These are the five I fix most often.
How much?
Rp2,500,000 sis 🙏
How much?
Can you tell the main complaint first? Let me name the most fitting, not the most expensive.
It's been 3 months like this, getting worse
I keyed the Friday 14:00 slot with dr. Nadia, huh?
Pricing without context always feels expensive. Answer with one question that makes the buyer mention his needs first.
Three questions in one message are answered by one, or not answered at all. Buyer is not filling out the form.
"Want to continue?" gives the buyer an exit. “I locked the slot Friday 2:00 pm, okay?” gave an agreeable step.
A follow-up that brings something new is still welcome. The same three follow-ups got your number blocked, and it ruined all other conversations.
This is almost never done, and the most expensive. Without those notes, you're three months away from starting from scratch with someone who's been on the verge of buying.
Your cheapest asset is already inside. Usually untouched.
Before adding to the ad budget, there are two piles that are almost always overlooked-and both are much cheaper than finding someone new.
They already believe, have already paid, and the number is still there. Only one thing is missing: no one knows when they usually return.
You already paid to bring them in. They asked, then never answered again. The advertising money is out — the results have not yet been taken.
Reactivation is not sending promotions to every old number. That creates blocks, not sales. Contact the right people at the right time with a reason they recognise.