SEMAYA LANGUAGE

Technical terms,
without the jargon.

Plain definitions for the terms that appear when you assess, install, and use Semaya. You do not need technical knowledge before you start.

01

Agentic CRM

A CRM that uses customer context and business rules to prepare the next useful action.

02

AI agent

Software that uses approved context and rules to prepare a task or draft. Staff can review it before a message is sent.

03

VPS

A virtual server that you rent and manage through a data-centre provider.

04

Cloudflare Workers

A Cloudflare service that runs application code without operating-system maintenance.

05

Service window

The 24-hour period after a customer message. Meta rules determine when a template message is required.

06

Utility and marketing messages

WhatsApp template categories with different purposes and prices.

07

Attribution

The record that connects a lead, an ad source, and the resulting transaction.

08

Data controller

The business that decides why and how its customer data is processed.

Semaya glossary